Samples of Strategic Projects with Real World Clients
Branding and Marketing
- Worked for a startup company in the greater Albany area that creates mycelium based bacon.
- Put together a brand strategy and examples of creatives and presented to the CMO of the company and two branding experts.
- Worked for a local specialty grocery store that recently went through a rebranding.
- Put together a brand strategy and examples of creatives and presented to the head sales manager of the company and two branding experts.
Entertaining London
- Worked as a consultant for a fictional director of entertainment in the London Borough of Camden.
- Developed, with a team of five, an entertainment plan that would have a positive impact on the cost-of-living crisis.
- Conducted extensive research and personally created the marketing plan for the event that was added to the overall project.
Sports Marketing
- Worked as a consultant for a community basketball club in North London.
- Wrote a comprehensive marketing plan and portfolio that outlined, using thorough research, ways for the club to progress.
- Concluded the portfolio with an in-depth communications plan
General Business Management
- Analyzed Beyond Meat’s current financial health, marketing strategies, and organizational structure.
- Developed the marketing plan for the project and composed financial data to improve and expand Beyond Meat.
- Presented plan to five business strategy executives.
ejaasma@skidmore.edu
